Dear Levi’s India,

Buying a pair of jeans in Navi Mumbai is mostly impossible for me.

The problem is that i am ‘the average woman’ – busy trying to find that ‘perfect imbalance’ that helps me do the things i would like to, and still manage to do the things i need to, and not always succeeding. I’m either too lazy or too busy to have a regular exercise routine. I weigh 20 kgs more than i did at 20, but in my mind, i’m really very slim..

The shops at Navi Mumbai simply don’t cater to ‘slim’, older women like me. They stop at size 34, and usually only keep the skinny fit!

So, i visited the Levi’s shop at the Phoenix mall, Kurla the other day, because i thought that you had taken the trouble to manufacture jeans to fit every woman. I was pleasantly surprised to find my size – only you now mark every size a couple of numbers below the waist measurement (for example : a 34 is now marked 30 or 32)?

However, i walked away without a pair of jeans, simply because the skinny fit just does not do it for me. Like i did before, i’m going to have to really really look around a lot, to get a pair of jeans that fit’s comfortable.

..A sad customer

😦